Goodyear.com
At Digitas Boston, I lead the copy development for the Goodyear.com responsive website redesign–and right when we were done with that, I also worked on the addition of commerce functionality. Goodyear was the first tire manufacturer to add commerce functionality, so at the time, it was quite the undertaking.
Art Directors: Chris Dunn, Dave Scott
MITX Awards: Best UX
(Snippets from the case study)
