Eastern Bank:

Join Us For Good

My CD had written a new tagline for Eastern Bank (“Join Us For Good”) and shortly after, my partner and I were tasked with bringing that concept to life with a fully integrated campaign.

Partner: Kara Day

Creative Directors: Grant Pace, Mark Bappe

“Good Advances”

Eastern Bank contributes to over 1,500 local charities each year. This series of short “snackable” videos (meant for social) highlighted some of those charities.

This particular video put the spotlight on Girls, Inc.

 
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And, last but not least, radio.

This quickly became my favorite part of the campaign. Since Eastern Bank was the #1 SBA lender in MA, we spoke to real life Eastern Bank small business customers to hear their stories.

 
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