Eastern Bank:
JOIN US FOR GOOD
CTP had launched a new platform (“Join Us For Good”) for Eastern Bank, and I was able to help extend that into a full campaign.
CREDITS
Agency: CTP
Creative Directors: Grant Pace (tagline author), Mark Bappe
Copy/Art: Jess Kaczmarski (me), Kara Day
“Good Advances”
Eastern Bank contributes to over 1,500 local charities each year. This series of short “snackable” videos (meant for social) highlighted some of those charities.
This particular video put the spotlight on Girls, Inc.
And last, but not least, radio.
This quickly became my favorite part of the campaign. Since Eastern Bank was the #1 SBA lender in MA, we spoke to real small business customers to hear their true Eastern Bank stories.